Marketer? Traveller? Sports Nut?
Yes and No.
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In 2012, I swapped Manchester for Beijing.
As one of the most dynamic markets in the world, China represented an unmissable opportunity for me.
I have since been advising brands in Asia around their investments sports marketing to athlete representation, and most recently video games and esports.
Planning stuff
Strategy
I am passionate about how brands can strengthen relationships with audiences through passion and culture.
Connecting stuff
Partnerships
Connecting the dots. I drive integrated partnerships from traditional to emerging sports and entertainment categories.
Creating stuff
Marketing
Transforming contracts into programs, I collaborate with makers, artists, and doers on go-to-market plans and initiatives.
Passions
Clients & Collaborators
Brands
- Global Blue-Chips
- Domestic
- Teams & Leagues
- Federations
Rights Holders
- Roc Nation
- Riot Games
- AEG Live!
- Tencent Games
- ESPN
Agencies
- Holding Groups
- Start-ups
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Family, Man Utd, FIFA (PS4),
Pu'er Tea, Podcasts, Yoga